Virgin Atlantic From Red to ‘Green’ ?

Virgin Atlantic unveils plan to use green fuel

http://www.theguardian.com/environment/2011/oct/11/virgin-atlantic-green-fuel

A strong rebuttal to Sir karl kraus’ statement- ‘You want to study business ethics? Then study either one or the other!’ The innovative plan of Virgin Atlantic had proven that fulfilling social responsibility in extra costs does not simply contradict profit maximization, but both the latter and the former can be executed in parallel.

Fuel costs had always been a main concern for most airlines. Various had been putting extra effort on marketing strategies to boost sales in order to cover up the large expenditures on fuels. I think it is therefore impressive for Virgin Atlantic in taking the initiative to show business ethic in their new plans of fuel investment. Not only will the new type of fuel benefit the environment, but also it enhances the efficiency, making the fuel more economical. Improving the aviation air quality from the dirty to one of the cleanest, and subsequently contributing to the sustainability of chemical industries, Virgin Atlantic had undoubtedly fully illustrated what kind of business ethics should a successful corporate have.

Fulfilling social responsibility does not simply imply cost upsurge, it may benefit the company by establishing a promising image, generating long term profits in an intangible way.

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